1.5 daysa week, back to the team
Marketing-ops automation at a large Australian retailer. AI-assisted build, deterministic at runtime.
What I do
I find the work that's quietly costing a team, remove it, and measure the difference.
Most teams have a few jobs that quietly eat the week. Data copied between systems every Thursday. A report rebuilt by hand. A process everyone hates and nobody has had room to fix.
I find the one that costs the most, fix it, and measure the difference. Sometimes that’s an AI agent. Often it’s a small deterministic script. I match the architecture to the job and do the engineering myself.
How it runs
- 01
Find the work that's dragging on the team, and measure what it costs.
- 02
Rank it. The job that costs the most goes first, on the numbers rather than the noise.
- 03
Fix the top one, and measure the difference.
- 04
Repeat.
Record
50+teams
A delivery reporting tool built for one tribe at the same retailer. Then rolled out across a business unit.
3xapplication starts
Digital experimentation practice at a retail bank. Implementation, deployment, and execution of a multivariate testing program.
About
Jack McIntyre, Sydney. Fifteen years in delivery across a digital consultancy, financial services and retail. Analytics and A/B testing, agile coaching, and a habit of building the tool nobody had time to build.
I measure, I build, and I’ve run delivery long enough to know where the friction sits.
Start
A sentence or two about the team and what’s dragging, and we’ll go from there.